These are managers or technical specialists in commercial organisations. Registered users of FT.com (via a tablet rather than a smartphone), they rely on daily email alerts to keep up with markets trends, and subscribe to the FT newspaper to help their careers - broadening their knowledge of business, technology and management issues.
Type of company they work in
Demographic
Business Travel
Finances
Three words to describe what the FT means to company influencers...
Definative
Premium
Instant