Senior figures in government, politics, the civil service and non-profit organisations. They read the FT daily, especially Special Reports; use FT.com when they're on the move (via a tablet rather than smartphone); and enjoy FT Weekend's arts coverage. This group is internationally-minded and big-picture focused.
Type of company they work in
Demographic
Business Travel
Finances
Three words to describe what the FT means to policy formers...
Innovative
Strategic
Forward thinking