Managers, technical specialists and other professionally qualified people in government, medical, educational or non-profit organisations. They subscribe to the FT newspaper (paying particular attention to Comment & Analysis), enjoy FT Weekend and find FT.com essential (accessed via a smartphone rather than tablet). They also attend conferences and contribute to blogs. This is our largest female audience group.
Type of company they work in
Demographic
Business Travel
Finances
Three words to describe what the FT means to public sector managers...
Accessible
Ethical
Consistent