Non-financial professionals, these are entrepreneurs and people in companies with under 250 employees. With a strong interest in personal finance, they consume FT Wealth, FT Money and the online portfolio tools. They are also frequent readers of FT Weekend. This group has the second-highest net worth. More likely to visit the FT app on their smartphone than a tablet computer.
Type of company they work in
Demographic
Business Travel
Finances
Three words to describe what the FT means to SMEs/business owners...
Digital
Definative
Honest