Although readership surveys and ABC print and digital audits give media buyers an audience guide, they’re not combined to produce a single, unduplicated audience number.

In a media first, the Financial Times Research Department has developed a model called Average Daily Global Audience (ADGA).

This is the Financial Times’ best estimate of the de-duplicated number of people across the globe who, on an average day, consume FT content via the print newspaper or digitally via the FT.combrowser-accessed website or the FT tablet application or the FT smart phone application.

ADGA reveals that the FT reaches 2.2 million readers every day. And, as syndicated readership surveys show, those readers are senior business decision-makers, high net worth consumersand influential policymakers. This combined global audience number is assured twice a year (May and November) by PricewaterhouseCoopers.

The FT’s innovative ADGA model gives you more meaningful figures and a clearer view of your audience, so you can make better-informed decisions.

The FT's Average Daily Global Audience model and methodology is protected by copyright and cannot be used by third parties without FT's permission. "Average Daily Global Audience" and "ADGA" are trade marks of The Financial Times Limited. If you are a media owner and wish to use the ADGA methodology for the purposes of measuring global audience figures in your own business then please contact us at research.team@ft.com. ©The Financial Times Limited 2012.