FT readers' car usage
- Main cars are mainly used for long journeys, family 'run-arounds' and weekend outings
- 2nd cars are used as spouse's car, family run-around and for commuting to/from work
- The 3rd car is often for the children to drive or for fun
- The most popular type of car amongst FT readers in the UK is a hatchback. Estate/People carrier and saloons are also popular as main cars
- Ownership of Sports/Coupe/Convertible cars is evenly spread across 1st, 2nd and 3rd cars
- Classic cars are extremely popular as a third car
After seeing car advertising
52% of respondents visited the manufacturer website. 39% visited the car dealership. 31% requested a brochure. 20% booked a test drive. 17% bought the car.
Cars of the future
20% are considering purchasing hybrid technology cars. 21% are considering purchasing an electric car. 16% are considering purchasing hydrogen cars.
Future spending
The FT audience will spend a total of £20 billion buying or replacing one or more cars in the next 18 months. 32% intend to buy or replace their main car within the next 18 months. 10% within the next 6 months.
Source: Automotive GIST 2010
Target corporate motorists, car enthusiasts, family-car drivers, environmentally-concerned motorists and more - each with their own agenda when considering their next purchase.
FT Future of the Car report - 15 September 2011
Advertise in a global product that addresses the key issues affecting 'cars of the future' such as emission-free fuel solutions and hybrid technology. Timed to coincide with the Frankfurt Automotive Show, the FT Future of the Car report will provide the definitive survey of an industry on the cusp of tremendous change.
Further advertising opportunities are available on FT.com and via sponsored copies.
FT Weekend Magazine - Pursuits
This key section in the FT Weekend Magazine is perfectly aligned to automotive advertisers. Each week John Griffiths test drives a new model of car, giving our readers an insight into style and performance while inspiring car enthusiasts with a road trip.
FT Motor Club Concept
The Financial Times has recently developed the concept, 'FT Motor Club,' an online social network for those interested in cars, motoring and the automotive industry.
The concept would be to allow a select group of senior individuals access to an area of FT.com featuring discussion forums, exclusive content and invitations to bespoke events. It would be possible for an advertiser to sponsor the social network as a launch partner, and also offer products and services to this exclusive and engaged audience.
Please note this is a concept only and will be planned, developed and implemented with the relevant sponsor.