New banking relationships
In the past 6 months, senior financial decision-makers of corporate banking services have started working with new banks or with existing banks more often. Here's what one of them said:
"They took the place of another bank - more credit, more volume, more foreign exchange" French respondent, Finance Director working in a company with a turnover of US$5bn+.
Banking needs
When asked, 'Which emerging markets customers of corporate banks will have the greatest banking needs?' respondents answered:
China 42%
India & South East Asia 35%
Russia, Central & Eastern Europe 34%
South & Central America 18%
GCC Countires 14%
Influencers
39% claim their company's corporate citizenship and responsibility credentials influence decisions about banks they do business with.
How they stay current
23% Newspapers.
16% Financial trade magazines.
16% News websites.
Key findings
54% say Trust and Confidence in the bank and its long-term stability are 'Always Important'. In 2007, it was only 25%.
Source: Bank Image Midyear sentiment GIST 2009
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