Intentions for Business Education
6 out of 10 FT business people intend to undertake Business Education in the future.
7 out of 10 HR Professionals said that their company is looking to provide business education to their employees in the near future.
Where to study?
The preferred locations for study, in order are:
1. UK & USA.
2. Switzerland.
3. France.
4. Singapore.
5. Australia.
Good or bad?
Some feel Business Education has incurred a bad reputation as a result of the global recession, particularly MBA degrees. Others see the long-term benefits of a business degree.
Business people felt the key information to explore before actively researching a business school programme would be:
1. Post-study information.
2. Graduate or student feedback.
3. Faculty.
Part-time study
Is the most preferred mode of study amongst business professionals.
Key selection criteria for selecting a business school
For inactive prospectives (prior to researching):
1. Cost.
2. Relevancy.
There is a correlation between the level of familiarity with a business school and the perceived reputation of that business school.
Reach highly-motivated business individuals and world-class graduates looking for professional development in their careers.
FT Business Education reports
Advertise alongside reports on topics such as Financial Training and Distance Learning, and reach career-minded and driven individuals who are keen on continuous professional development.
Advertising in the rankings magazines such as MBA or Masters in Management
These 48-page guides, complete with the FT's renowned independent rankings, offer advertisers the benefit of highly relevant editorial and a long shelf-life. Ideal for those looking to target anyone interested in a business degree, whether a Masters, an MBA, an EMBA or a short executive course.
Sponsorship of a workout on the MBA or Masters Gym
Align your business school with some of the key subjects covered in an MBA (such as Strategy, Economics and Marketing), or with one of our Masters modules, such as the Masters in Management. This is a unique opportunity to 'own' a specific subject area and target people who are keen on taking a business degree and are looking to get a taster through the Gyms.
Business Education on FT.com
With an array of interactive tools such as charts, the profiler and the FT.com rankings as well as a wealth of articles, Q&As, podcasts and videos, the FT business education pages are a must for those looking to target individuals interested in MBA, EMBA, Masters or Executive Education courses. Visit www.ft.com/businesseducation
Use behavioural, geographic, demographic and other targeting on FT.com to reach this audience - and for a truly customised campaign, explore opportunities such as the FT.com newsletters and audience-sharing.