Industrial
FT newspaper and FT.com combined reach more C-Suite executives in Europe than any other title *
Both FT newspaper and FT.com reach more financial decision-makers than any other title **
The FT is the biggest publication globally among the Global Capital Markets universe, reaching 39% of this available audience *
Energy
The FT reaches more energy decision-makers both in print and online than any other international publication or website *
Manufacturing & Engineering
FTN and FT.com reach the largest segment of the manufacturing & engineering audience - over 20% - than any other international title or website *
Source * BE Europe 2010
Source ** GCM 2009
Developing energy resources (including those considered non traditional) is a subject of intense international debate. Communicate with corporates, policy makers and investors who are increasingly concerned with the future of industry.
FT Newspaper, Digital & Reports
Advertise effectively alongside the latest news and trends across the industrial sectors of choice. Special reports provide an excellent platform to align businesses with specialised topic or country focuses - both in print or digital.
They also provide a thought-provoking environment, with 50% of readers picking up on an idea as a result of reading the report. 26% of which would also consider investing as a direct result of reading FT Reports (FT Reports Research 2008)
Bespoke Content Solutions
The FT specialises in developing unique content solutions for clients, which can leverage multiple formats such as magazines, tabloids and microsites. Going beyond traditional advertising, these high-impact opportunities can play a strategic role that boosts a campaign's effectiveness and helps clients capitalise on the FT brand.
FT Conferences and Strategic Forums
The FT has an outstanding reputation for attracting the world's most senior business people to its events - both as speakers and delegates. Clients can participate in established FT Conferences, or support a bespoke Strategic Forum which is tailored to their specific requirements.
Audience Segmentation on FT.com
Target your industrial sector or key audience demographic online through our precision targeting methods. We can segment the FT.com audience to allow you to target geographically, at specific times of the day, by user job title or by behaviour.