The FT audience is ideal for luxury advertising as:
- 34% own a watch worth over £1,500.
- 31% spend over £4,000 on holidays each year.
- 18% spend over £1,500 on jewellery each year.
- 17% spend over £1,500 on fine wine each year.
- 10% spend over £1,500 on art/antiques each year.
Advertising plays a key part in influencing purchases
Over 50% of consumers agree and 74% say they often get information and ideas about what to buy from newspapers and magazines.
International platforms are seen as the most appropriate platforms to advertise luxury products
Magazines 89%.
Newspapers 81%.
Online platforms suit luxury advertising too
45% of consumers are happy to buy luxury items online. 74% say the FT's own howtospendit.com is a very appropriate channel to advertise luxury products.
Spending habits
69% of consumers enjoy spending money on quality brands. 71% say it's important to be well dressed. 69% say it helps them reflect individuality and independence.
Despite the economic downturn
94% of wealthy consumers are still willing to continue buying luxury products as reputation and quality influence them far more than fashion trends.
Source: Luxury GIST 2010
Target the world's most affluent individuals with an eye for detail and a passion for the latest fashion trends, who demand the highest quality from leading luxury brands.
How To Spend It magazine
Chic, glossy and glamorous, this multi-award-winning magazine looks at life's most covetable luxuries. Published 28 times a year with FT Weekend, it also appears every quarter as a Friday edition, bringing our readers intelligent and entertaining features on the most rewarding ways to spend their time and money. Advertise to reach high net worth consumers and deliver additional impact with gatefold creative.
howtospendit.com brand hub
howtospendit.com uniquely creates a convincing luxury environment for editorial and advertising. In addition to all the magazine's lavish features it hosts a wealth of online-only content - including videos, blogs and new columns. Build conversation and engagement with the consumer at a deeper level than display advertising, through an exclusive brand hub that brings your products to life.
FT Reports
- Watches and Jewellery reports - target watch and jewellery enthusuiasts and collectors.
- Art Collecting report - target amateur collectors and professional dealers alike.
- Business of Luxury report - target senior decision-makers across the global luxury industry.
- Yacht report - target ultra high net worth individuals.
Sponsorship of conferences
Sponsor a high-profile FT event, such as our annual Business of Luxury Conference, for the chance to engage directly with CEOs and other senior executives.
- Enhance your position as a key industry player.
- Build awareness through high-profile branding.
- Showcase your products and services at the event.
- Network with speakers and delegates.