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Professional Service

Professional Services Statistics

Senior decision-makers seek the following attributes when choosing an auditing firm to work with (globally):

  • Understands your business and the sector it operates in.
  • Has integrity.
  • Offers value for money.
  • Has a reputation for quality work.
  • Is innovative.
  • Has a global network.
  • Offering a wide range of services is less important.

Digital media sees the biggest increase in usage and importance

Management Consultancy findings:

Consultancy firms are used in 3 main areas, in this order:

1. Strategy and business architecture
2. Technology services
3. Business process outsourcing

Business Outlook and Media Consumption expectations over the next 12 months:

Customers of auditing firms expect to increase usage in the area of Taxation the most.

Customers of consultancy firms expect to increase usage in the area of Strategy and business architecture consulting the most.

Sought-after attributes when choosing a consultancy firm (globally)

1. Understands your business and the sector it operates in.
2. Employs talented professionals.
3. Has integrity.
4. Offers value for money.
5. Is innovative.
6. Has a reputation for quality work.
7. Has a global network.
8. Offers a wide range of services.

How they stay current:

65% News websites.
54% Business magazines.
52% Auditing/consultancy firm's own website.
48% Financial trade magazines.

Media Solutions

Establish your business credentials amongst senior financial decision-makers, by aligning your brand with unique FT content and specialist initiatives around the hottest topics affecting business.

FT Innovative Lawyers Report & Awards

Our Innovative Lawyers Report is one of the top legal rankings in Europe and the only ranking of lawyers by innovation across a wide range of categories. Offering excellent advertising and sponsorship opportunities, it's distributed with the FT to 400,000 readers across Europe and published online at www.ft.com/innovativelawyers. The annual Innovative Lawyers Awards are regarded as the best-researched in the market and attract hundreds of senior legal professionals.

The Mastering Series

These customised reports focus on key global business topics such as Risk, Corporate Governance, Uncertainty, and Financial Management, helping senior decision-makers to develop sound strategies. With contributions by experts from the world's leading business schools and published in a number of weekly parts, they offer our partners a great opportunity to position themselves alongside top quality content that's been commissioned and edited by the FT.

FT Debates

This concept could be developed with a sponsor whereby we would run weekly online debates via the FT based on topics featured on our main news analysis page. Debates would grow throughout the week with reader comments, additional reading, video interviews, responses etc, and the audience would vote to decide the overall consensus. These could be rolled out into separate live events.