Talk to property investors
The FT reaches more people who personally invest in property than any other international publication in Europe, with more than 1 in 4 readers investing in property.*
32% have second homes
Approximately, one third of all our readers have a holiday/ second home.*
Typical salary
£163,556 is the average annual income for FT Weekend readers.
Reaching those responsible for business expenditure
FT readers are responsible for more business expenditure on commercial property than any other international quality daily. Within the past year they made business purchase decisions worth €689 billion.*
Influencers
The FT reaches more senior executives who have key responsibility for investment and fund management, premises and property management and key decision-makers who authorise business premises and industrial sites, than any other international quality daily*.
FT paid circulation increasing
The FT now has 206,892 paying digital subscribers, up 71% year on year. Combined paid print and digital circulation figures are at 597,015, up 3% on the last quarter (Deloitte assured, 2 October 2010 to 4 January 2011).
*Source: BE Europe
Reach the people who put money into property - both residential and commercial.
House & Home
Part of the FT Weekend portfolio, House & Home is the definitive weekly guide to properties and home living worldwide. It features absorbing stories and stunning pictures of architecture, interiors and gardens; in-depth features on well-known and up-and-coming property markets in the UK and across the world; plus a weekly column from renowned writer Robin Lane Fox.
For added impact, advertisers can sponsor the House & Home section on FT.com on a monthly basis.
The Property Market
The Property Market is the FT's weekly property advertising section, appearing every Tuesday in the Worldwide edition of the newspaper. The section provides a prime advertising environment to promote property sales and investment opportunities.
FT Property Special Reports
These regular reports aim to address the interests of all involved in the property industry, from investors and developers through to agents and the public sector. Read by a mid-week business-minded audience, these pull-out-and-keep supplements are also distributed at key industry events.
The commercial property hub on FT.com
This hub is dedicated to covering news pre, post and during MIPIM, MAPIC and MIPIM Asia. Advertisers can reach investors looking to explore global opportunities in property and development.