More than 2 in 5 of the FT audience are considering increasing their investments in:
Mobile & Wireless technologies 50%
Data Document Storage & Management 47%
Migration to Cloud based Services 42%
Collaboration technologies 42%
Business Intelligence/Analytics 40%
CRM 40%
50% of the FT audience expect technology budgets to increase over the next 18 months with only 20% expecting declines.
An audience that takes action:
After seeing advertising from technology companies on FT.com...
62% have visited the company's website
38% have searched the company
26% have downloaded a whitepaper or analyst reports
10% have contacted the advertiser directly
7% have contacted their sales representative/channel partner
Source: FT GIST 2010
Personal technology trends of affluent consumers
61% keep up with latest trends. 49% consider themselves experts in the latest personal technologies. 38% enjoy owning the latest model. 38% would also spend more money on netbooks, TV's and digital cameras and the like.
Staying current is important
57% of respondents say keeping up to date with developments in personal technology is important for their working life.
How they stay current
37% of respondents find out about the latest technology through advertising. When asked where they usually see ads, 78% said newspapers 51% said the internet.
Spending habits
The FT audience intends to spend £1.5 billion on personal technology over the next year. 57% will buy a smartphone. 50% will buy an e-book/e-reader. 47% will buy a netbook/laptop.
Source: FT GIST 2010
Reach early adopters of the latest global technologies - both business decision-makers and personal consumers worldwide.
Sponsorship of FT.com's Technology Hub
The Financial Times' dedicated technology section provides a unique opportunity for a combination of relevant audiences to be kept up to date with the most authoritative news and analysis for the technology sector.
Whether you're targeting C-Suites, IT decision-makers or sector analysts, the combination of companies news and our award-winning technology blog provides advertisers with a relevant environment and an engaged audience.
Sponsorship of FT.com's 'The Connected Business' section
'The Connected Business' online offers advertisers close targeting of corporate IT decision-makers. With easily digestible features in both written and video formats, it provides a resource for boardrooms and business people who seek a better understanding of how IT investment and strategy can help their company, whether large or small.
howtospendit.com brand hub
Demonstrate your brand and products in extensive detail through written and video content on this luxury website aimed at high-spending, cosmopolitan individuals around the globe.
Mobile & Tablet sponsorship
Ensure brand awareness among the affluent early-adopter audience through the FT's award-winning tablet and mobile devices.