Travel habits
90% of respondents have total/some influence on the airlines and hotels used for business trips.
Respondents are spending an average of 11 nights away from home domestically and 18 internationally.
Business, then pleasure
Over 75% add on extra personal days when they travel on business.
How they travel
Almost 50% travel First or Business class for long-haul business trips, while only 30% travel Economy.
Frequent flyers
Globally, the FT audience travel frequently each year: on average, 12 business trips and 5 leisure trips.
Source: FT GIST 2010
Holiday spending habits
The average spend on the main holiday was £2,118 per person. In total, our 1.9 million global daily audience spends over £4 billion on their main holiday.
How they travel
22% of FT readers fly first or business class when travelling on leisure trips*
FT readers take over 5 leisure trips per year on average**
FT readers take a total of 788,000 breaks a year in the UK and 1,325,000 abroad***
19% of FT readers have spent 15+ nights in a hotel for leisure*
City breaks, Cultural trips and Beach holidays
FT readers have taken a variety of holidays in the last 12 months. City Breaks, Cultural Breaks and luxury beach holidays have been the most popular and will be in the next 12 months.
*Source BE Europe 2010
**Source GIST 2010
***Source FT Global Readership Survey 2009
Influence the decisions of business and leisure travellers the world over as they choose their airlines, exclusive hotels, and luxury destinations.
FT newspaper & reports including Global Traveller
Reach the world's most frequent travellers, by advertising alongside the latest news and trends in business travel, plus advice, interviews and insider knowledge designed to help individual travellers.
Destination escape reports
Publish bespoke leisure travel reports on themed destinations, written by FT journalists. The report content is also published on FT.com, extending the reach of both the content and the advertiser.
FT Weekend & How To Spend It
FT Weekend Life & Arts travel section looks at the world's most sought-after destinations, while the magazine's Pursuits section provides a faster pace lifestyle element to the magazine looking at activities such as golf, skiing and sailing holidays
How To Spend It
In addition to the regular issues of How To Spend It, this lavishly-illustrated magazine o ffers an annual travel-focused edition - Travel Unravelled - giving you targeted reach of our a ffluent audience.
Audience segmentation on FT.com
Target the frequent business and leisure traveller online through our precision targeting methods. Whether you're looking to target this audience geographically, at certain times of day, by user demographics or behaviourally, the FT.com audience can be segmented accordingly.
Bespoke iPhone apps
Advertisers can work with the FT to produce bespoke apps around specific content - an ideal platform for sponsors wishing to associate themselves with FT travel content on an innovative and engaging platform. We recently produced an FT Travel guide app focusing on Business Travel in Asia.