In the latest Global Capital Markets Survey which looks at the 10,000 most senior financial decision makers working in the world's largest corporate entities and financial institutions, the Financial Times is considered the most important business read, almost 30% higher than the WSJ.

The FT is the daily media brand of choice with some 36% of the universe accessing our content every day. In print, the FT is the top scoring title on the survey overall, reaching 33% of the universe.

Mobile readership of 7 media brands was measured for the first time - the FT has 9% daily mobile reach, building to 19% over one week and 26% over a month.

The British Business Survey (BBS 2011) has changed a great deal since it last launched in 2008, and now focusses solely on Business Purchase decision makers in the UK (universe of 1.8million). Key highlights include:

• Both the FT and FT.com rank 2nd in terms of overall coverage amongst the dailies/ their associated websites (second to The Times in print and The Guardian online), with the FT brand reaching 1 in 5 of the BBS universe on a daily basis
• The FT and FT.com reach BBS respondents that count, with the highest coverage amongst many key targets, and profiling highest amongst almost all key target audiences
• FT Weekday, FT Weekend and FT.com all profile very highly amongst all key audiences - C-Suites, frequent business travellers, large budget holders, luxury goods etc - giving the FT brand a very strong sales story amongst the British business audience

Key highlights from the Mendelsohn 2011 survey in the US include:

• Print audience reach a total audience of 470,000 adult affluents
• Survey shows the FT has the strongest profile for many years with key #1 audience compositions against important targets such as highest household incomes, highest net worths, C-suite, business decision makers, frequent travellers etc
• FT.com reaches a total audience of 374,000 adult affluents online
• From a combined print/online audience POV the FT & FT.com reachs a total audience of 761,000 adult affluents

The Financial Times has seen huge year-on-year increases in the latest European Media & Marketing Survey.

In particular, readership of the FT newspaper has rocketed by 21% to 821,000 (gaining 145,000 new readers), while FT.com now reaches 571,000 users every day and over 3.2 million users every month.

As a result, the FT is again the largest international newspaper and the largest international print website on the survey, which polls Europe's high earners and opinion-formers. Via print and online, the FT brand now reaches over 1.3 million of these elite Europeans every day.

Once again, this dramatic audience growth reflects the demand for quality, trusted information and of the FT's ability to provide it.

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The Financial Times has been named the most "influential" and "respected" international media title in the 2011 European Opinion Leaders Survey (EOLS), and is also the title most read by board directors of Europe's top companies, charities and media organisations.

The survey, commissioned by the International Herald Tribune (IHT), and carried out by Ipsos MORI, measures readership habits of opinion formers at the pinnacle of influence across a variety of sectors, including business; politics; science; medicine; the media and the arts.

The 2011 EOLS figures show that between them, the Financial Times newspaper and FT.com reach 40% of the 17-country opinion leader universe – an increase of 11% on the last survey which was conducted in 2007. FT newspaper readership is up 15% - now reaching 33% of the 31,400-strong EOLS universe – and FT.com has increased its reach by 48% since 2007, giving it an EOLS reach of 24%.

The survey found that a third of European opinion leaders use a smart phone for news updates and two thirds are FT readers or visit FT.com – the highest penetration when looking at international business titles and websites combined. Over two thirds of the EOLS audience with a tablet read the FT in print or online – again, the highest penetration among international business titles and websites combined.

Anita Hague, Financial Times′ Global Research Director, said: "The Financial Times′ readership continues to grow globally, and this survey confirms our place as a must-read among opinion formers in Europe. Our ability to balance global and expert local content has been key to our success; as has our determination to give readers access to our content in any way they want."

EOLS 2011 was conducted from January to May 2011, interviewing 1,691 opinion formers across Europe that represent a total of 31,400 falling into the opinion leader category.

The May 2011 Webcredible report ranks the Financial Times as having the highest ranking website, iPad and cross-digital channel integration, in terms of its consumer experience.

The report ranks the digital offerings of 10 UK newspapers, looking at each newspaper's internet and mobile website, iPhone and iPad platforms. Scoring each brand against a wide range of elements such as utilisation, navigation, content, design and functionality, it ranks FT.com as number one for customer experience.

Once again, this highlights FT.com's ability to offer an advertising environment that can increase our elite global audience's engagement with a brand.

FT and FT.com audience profile also remains extremely influential, senior and affluent - profiling No.1 in the key CEO, largest corporate budgets, international business involvement, high earners and frequent flyer targets.

The latest European Media & Marketing Survey shows a 15% rise in FT newspaper readership, reaching 776,000 readers every day.

Now both the largest international newspaper and the largest international print website on the survey, and with a total audience growth of over 5% in just 6 months, the FT is firmly cemented as the No.1 international print media brand.

FT and FT.com audience profile also remains extremely influential, senior and affluent - profiling No.1 in the key CEO, largest corporate budgets, international business involvement, high earners and frequent flyer targets.

Audience growth delivered across all global readership surveys
The BE:Europe 2010 figures show 69,554 of Europe's business elite read the FT every day, giving the global title a market share of 15.3%, up 4% year on year, while 9.2% thinks the FT is the most important business read, up 1.3% year on year. The title's online performance has also shown growth, adding over 14,000 monthly readers - more than any other website measured by BE:Europe - with a higher than average growth rate of 26%.

Ben Hughes, FT's global commercial director and deputy CEO, said: "While online readership growth is accelerating, print remains a core medium for the FT as demonstrated by the BE:Europe survey. By investing in our editorial operations, increasing our access to some of the world's most powerful leaders, we can offer our readers global stories with expert local content."

BE:Asia 2010 revealed that the Financial Times has increased daily readership by 16.5% on last year - the biggest increase of any international English speaking title in Asia. The combined reach of the FT in the region, both in print and online, also increased its daily online reach more than any of its peers (15.7% year on year).

BE:USA shows an increase of 18% in the number of of elite business influencers reading the Financial Times - the strongest audience growth among newspapers. The FT's success in the US was backed up by the 2010 Ipsos Mendelsohn Affluent survey, which credited the FT with the strongest growth in online audiences.

The BE:Europe study is the second recent major audience report to show the FT's importance to the European business elite. The European Media and Marketing Survey (EMS), released last month, found that the FT is the number one international news provider for the top 3% of Europe's high earners, reaching over 600,000 people every day.

Following the publication of the recent EMS survey, the FT has yet again come out on top. We lead the way in reaching CEOs, those with largest corporate budgets, those with the most international business involvement, the highest earners and most frequent frequent travellers.

The EMS survey researches the media habits of Europe's richest executives, monitoring the top 13% of highest earners. Of these, the FT reaches over 1.2 million through print and online, is the largest international newspaper in the survey with 676,000 readers every day, and the largest international print website reaching 600,000 users every day and 3.5 million every month. Read More...

In the latest Worldwide Professional Investment Community (PIC) Study the FT is regarded as the most credible publication amongst this influential audience. It continues to be the most read publication by institutional investors in the UK and Europe, with FT.com the most visited website in these regions. The FT is also the only publication to show an increase in reach out of the top 10 titles on the survey and now has the 3rd highest coverage of all titles measured on the survey. Read More...

The latest release of the Pan Asia-Pacific Cross Media (PAX) 09 Survey shows that the Financial Times is still the largest international daily business title tracked on the survey. When looking at print and online combined, the FT brand now reaches 229,147 affluent adults in the Asia / Pacific region - a 5% increase year on year. Read More...

The Business Elite Survey in Asia (BE:ASIA) has shown that over the past 5 years, the FT has more than doubled its reach and readership and increased its coverage amongst all BE:ASIA markets. Combining FT.com with the newspaper increases reach to 19%, an uplift of 58%. Double digit growth in reach has been recorded in the C-Suite Executive and IT Decision-Maker targets amongst others. Read More...

The latest Business Elite Europe survey shows that the Financial Times is your best route to the people with real influence and real spending power. The FT is still the best-read publication on the survey - a position it has held since 1978. 20% more executives than last year think it is "the most important business read". And despite the biggest downturn in recent history, our combined print and online reach has grown by 8%. Read More...

The latest major surveys show that the FT newspaper audience has grown all across the world. We’ve gained 46,000 readers in the space of a few months – 13,000 in the UK, 18,000 in Europe, 8,000 in Asia and 7,000 in the US. It's yet more proof of the demand for quality, trusted information in these challenging times, and of the FT's ability to provide it.
Sources: NRS, EMS, PAX, Mendelsohn

The latest UK National Readership Survey shows that readership of the Monday - Friday edition of the FT rose by 14.7% to 446,000 UK readers - the highest Monday - Friday readership of the FT since 2003. FT Weekend readership also saw an 11.9% increase to 330,000 UK readers year on year - a greater increase than any other quality title. Read More...