FT Advertising

[Money Bagus]

A particularly industrious yet solitary breed, the High Net Worth Individual is split into two distinct types, the common variety and the FT-reading variety. Both spend most of their day flying from one place to another, trying to dig up new opportunities.

	Common to many countries, this affluent subspecies is frequently pursued wherever it nests by flocks of local tax collectors. This has caused them to evolve into a multilingual breed, allowing them to attract a variety of foreign high-flying investors. Nest eggs for FT Wealth readers average £1,251,035, over twice that of the more common variety.

Natural habitat
Although you’d expect this breed to be nesting at their rather exquisite desk, they rarely are. Instead they prefer to bask in the media spotlight, with a third of them regularly singing the praises of their company at meetings such as the international FT Conferences. They prefer open spaces to relax in, so are best observed on the greens of private golf courses or the white slopes of exclusive ski resorts. Recent research indicates that 1 in 10 of them can also be found gambling their nest eggs in upmarket casinos.

 

Feed
Very early risers, they seek out the majority of the news they want between 5am and 10am. They prefer to feed on a diet of newspapers, online blogs and magazines to add to their intellectual body weight, which may partly explain the breed’s enlarged crown. Studies show that compared with other papers, the FT attracts over 40% more of another wealthy subspecies, the Ultra High Net Worth Individual. Both breeds are particularly partial to FT Weekend and FT Money, with 60% of them preferring to use their own intuition to manage their personal investments, rather than that of a wealth manager.