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Meet The Worlds Most Elusive Breeds


 

[Walletus Giganticum]

Encompassing a variety of money-driven subspecies such as CFOs and Asset Managers, the Financial Professional is an economic bird of prey, constantly scanning the monetary markets for opportunities to make a killing.

Loyal only to fiscally strong environments, the Financial Professional is a highly-stressed breed, working unconventional and long hours to identify its next prospect. Although cash-rich, this breed is extremely time-poor and can be found regularly hopping in the back of taxis, limos and even helicopters to make it to a business meeting on time. Unsurprisingly wealthy, the FT-reading Financial Professionals are actually responsible for investing over 37% of the entire world's investable assets.

 

 

 

 

 

 

 

High Net Worth Individual

Natural habitat
Found in investment hotspots such as London, Hong Kong and Geneva, this breed nests close to its desk. Controlling a spread of investments, they manage extensive global portfolios for their clients. As city-dwellers, these predatory risk-takers swoop on any weakened investment opportunity. Early risers and late finishers, they split their time between a country estate and a city penthouse. When away from the office, studies show that this breed visits a private sports club or gym 5 times a week to work off excess stress.

Feed
Preferring an aggregated feeding source, they enjoy a mixed diet of websites, news feeds and emails. As late information can cost them billions, they're constantly foraging on FT blogs such as Alphaville for the most up-to-date news and market movements. With only a few hours between waking and the market feedingfrenzy beginning, Financial Professionals must gorge themselves on the day's financial news in order to digest the global business, company and market news in time. Driven by international opportunities, they also feed on FT Money, Companies & Markets and the Fund Listing sections of the FT.

Migration

Regularly taking to the skies, these soaring big-hitters migrate internationally around 15 times a year. With their seemingly endless wealth, most of this elusive breed will nest down in either business or first class for the majority of their flights. Although it may seem like it, it's not all work. This breed takes short breaks in the sun and snow on average five times a year, spending thousands on adrenaline-fuelled trips to refresh its brain before returning to its stuffy financial environment.

Distinguishing characteristics

In the past this breed could be recognised by its pinstripe markings. Dressing to impress, it wore distinctive red braces that were often accompanied by expensive brogues and a 7-inch Cuban hanging from its beak. However, nowadays the Financial Professional chooses to display a much more understated plumage. Only adorning itself with Swiss timepieces (average ¥4,500), it prefers to show off its wealth by purchasing yachts, second homes and embarking on luxury leisure pursuits. Spotters may also need to become night owls to see this breed, as their 'never say die' attitude sometimes leads them to work or play well into the early hours of the morning.


You should use a variety of FT media including the Alphaville blog, FTfm video content, FT Money, Ignites and the Companies & Markets section of the paper to attract this information-hungry breed.

 

 

 

 

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