FT Advertising

FT Advertising

Weekday display - Mono

      Cost per Thousand Impressions (CPM)
   
Dimensions
(pixels)
Geographic
Target
$
Geographic
Target +1
$
Geographic
Target +2
$
FT.COM STANDARD SITES
Creative Type
         
Non Standard Rich
Media Formats
  Overlays, Video Ads etc 144 192 224
Large Half-Page   336 x 850 174 194 242
Standard Half-Page   300 x 600 163 179 224
Lead MPU   336 x 280, 300 x 250 125 138 173
Leaderboards   728 x 90 91 99 125
Ribbon Ad   268 x 60 (min) to
336 x 60 (max)
POA POA POA

 

Precision Targeting Options:
   
     
Geographic (country, region, city)
 
Contextual (industry sector content e.g. IT,
Auto, Finance)
Time Zone & Time of Day (working hours, weekends etc.)
 
Site Section (e.g. homepage, markets, business)
User Demographic (e.g. position, industry, responsibility)
 
IP/Domain Targeting - the ability to reach specific
named companies via web address
Behavioural Targeting
(ad targeting based on user interests)
   
     
NB: For further information on ad specs, please visit our online media kit at www.ft.com/guidetoadvertising. For a combination of deliverables or a sales package designed specifically to your needs, please contact an FT.com sales representative.

 

  World
$
Europe
$
UK
$
World
excl. US
$
Continental
Europe
$
US
$
Asia or Middle East
$
US & Asia combined
$
World
excl. UK
$
FT.COM FRONT PAGE OWNERSHIP
                   
All standard advertising sites on the front page of FT.com between 9am - 5pm local time.Off-Peak front page ownership Monday - Friday (and 24 hour weekend rates available on request from your representative).
                   
Leaderboard + Half Page 51,250 44,960 39,840 44,960 15,040 21,600 7,200 16,640 29,920
(Leaderboard + MPU) 44,960 40,000 29.920 40,800 13,280 19,200 6,400 15,040 24,960

 

SPONSORSHIP OPPORTUNITIES
For rates please contact your FT sales representative.  
     
Microsite/Ad Feature
 
News by Email
E-commerce Opportunities
 
Business Education Widgets
Email News Alerts
 
Introductory ads
Custom Publishing including podcasts,
video & discussion forums
 
Video (pre-roll, sponsorship & CPM)
Podcasts
   
     
Customized opportunities can be created in partnership with sponsors on request.
Sponsorship prices may vary depending on specifics of package.
 
FT MOBILE
 
Available for monthly sponsorships - please contact your FT.com sales representative for details.
 
m.ft.com
 
Java News Application - FT Mobile
FT.com iphone app
 

 

FINANCIAL
          $
Alphaville         POA
Alphaville Email         20,800 per email per month
FT Money Gym         52,000 per workout per annum
FTfm         10,400 per month
Long Room         POA
Ignites         Contact your local FT representative
Ignites Europe         For Money-Media US inquiries
Fundfire         (212) 542-1205
           
INVESTOR RELATIONS ANNOUNCEMENTS
IR Online Announcement Package          
Roadblock (Leader & MPU) & IR Digital Package         $
UK         38,080
Europe         48,160
Worldwide         53,120

 


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