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The FT’s Average Daily Global Audience (ADGA)
Although readership surveys and ABC/ABCe audits give media buyers an audience guide, they’re not combined to produce a single, unduplicated audience number.
In a media first, the Financial Times Research Department has developed a model called Average Daily Global Audience (ADGA).
This is the FT’s best estimate of the number of people across the globe who, on an average day, consume FT content either in the newspaper or on FT.com.
ADGA reveals that the FT reaches 1.9 million readers every day. And, as the readership surveys show, those readers are senior business decision-makers, high net worth consumers and influential policymakers.
This combined global audience number is assured twice a year by PricewaterhouseCoopers – and the most recent assurance shows that the FT’s audience grew by almost 4% between May and November 2009.
The FT’s innovative ADGA model gives you more meaningful figures and a clearer view of your audience, so you can make better-informed decisions.
The FT’s Average Daily Global Audience (ADGA)
PwC assured ADGA certificate - May 2009
PwC assured ADGA certificate - November 2009
ADGA methodology - November 2009
The FT's Average Daily Global Audience model and methodology is protected by copyright and cannot be used by third parties without FT's permission. "Average Daily Global Audience" and "ADGA" are trade marks of The Financial Times Limited. If you are a media owner and wish to use the ADGA methodology for the purposes of measuring global audience figures in your own business then please contact us at research.team@ft.com. ©The Financial Times Limited 2010.
