FT Advertising

Written and produced by the same team behind our multi-awardwinning magazine, howtospendit.com is the first truly integrated print and online website to create a convincing luxury environment for editorial and advertising.

In addition to all the magazine’s lavish features and stunning photography, howtospendit.com hosts a wealth of online-only content – including videos, blogs and new columns. Daily updates of the magazine’s most popular columns, such as Eclectibles, Technopolis and Travelista, repeatedly drive traffic back to the site.

What’s more, users can search the site by keyword, themes or regular columns and bookmark their favourites.

Get closer to our audience with a Brand Hub

• Have your own rich media microsite within howtospendit.com
• Demonstrate your brand and products in detail, and develop a deep engagement with our high-end audience.
• Leverage the howtospendit.com ‘look and feel’, but keep control of content
• Amplify brand values and sponsorship associations through written and video content.
• Add, control and change content easily.

Your brand is shown in the same “pane” effect as our editorial content, and appears within index pages, search results, display ads across the site and in-article contextual links.