FT Advertising

The FT is the only international business publication to show audience growth on every major readership survey released in 2009
(Sources: NRS, BE Europe, EMS, BE Asia, PAX & Mendelsohn)

Here's where you'll find hard facts and figures on the Financial Times audience – from who and where, to how many and how much.

05 May 2010: FT increases its reach amongst professional investors worldwide
In the latest Worldwide Professional Investment Community (PIC) Study the FT is regarded as the most credible publication amongst this influential audience. It continues to be the most read publication by institutional investors in the UK and Europe, with FT.com the most visited website in these regions. The FT is also the only publication to show an increase in reach out of the top 10 titles on the survey and now has the 3rd highest coverage of all titles measured on the survey. Read More...

18 February 2010: FT grows in Asia PAX
The latest release of the Pan Asia-Pacific Cross Media (PAX) 09 Survey shows that the Financial Times is still the largest international daily business title tracked on the survey. When looking at print and online combined, the FT brand now reaches 229,147 affluent adults in the Asia / Pacific region - a 5% increase year on year. Read More...

30 October 09: FT is the fastest growing title across Asia since 2004
The Business Elite Survey in Asia (BE:ASIA) has shown that over the past 5 years, the FT has more than doubled its reach and readership and increased its coverage amongst all BE:ASIA markets. Combining FT.com with the newspaper increases reach to 19%, an uplift of 58%. Double digit growth in reach has been recorded in the C-Suite Executive and IT Decision-Maker targets amongst others. Read More...

22 October 09: Number One in Europe yet again
The latest Business Elite Europe survey shows that the Financial Times is your best route to the people with real influence and real spending power. The FT is still the best-read publication on the survey - a position it has held since 1978. 20% more executives than last year think it is "the most important business read". And despite the biggest downturn in recent history, our combined print and online reach has grown by 8%. Read More...

1 October 09: Global rise in FT readership
The latest major surveys show that the FT newspaper audience has grown all across the world. We’ve gained 46,000 readers in the space of a few months – 13,000 in the UK, 18,000 in Europe, 8,000 in Asia and 7,000 in the US. It's yet more proof of the demand for quality, trusted information in these challenging times, and of the FT's ability to provide it.
Sources: NRS, EMS, PAX, Mendelsohn

28 August 09: Record rise in Financial Times readership
The latest UK National Readership Survey shows that readership of the Monday - Friday edition of the FT rose by 14.7% to 446,000 UK readers - the highest Monday - Friday readership of the FT since 2003. FT Weekend readership also saw an 11.9% increase to 330,000 UK readers year on year - a greater increase than any other quality title. Read More...