FT Advertising

The world’s leading business information website, FT.com helps the world’s most influential people stay on top of their work and manage their money. It now has 11,396,926 million unique users worldwide per month - a year-on-year increase of 60%.

One reason for this rapid growth is the ground-breaking access model we launched in November 2007, which won FT.com the 2008 Innovation Award at the Association of Online Publishers Awards.

Our latest improvements and innovations include a redesign roll-out of the site. Marking the next stage in the FT’s digital development, it includes a new Middle East homepage; a new look and feel that’s in line with the FT brand; and ongoing improvements and additions that respond fast to audience feedback and industry innovations.

A recent new feature is The Long Room, part of the FT Alphaville markets news and commentary service. It’s a group of virtual “tables” hosted by influential finance professionals, where they can publish their own research for comment and debate by other Long Room members.

Central to all these developments is a focus on building audience engagement - helping you to connect with your audience more efficiently and effectively than ever.

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FT.com users have a net worth of
around £1.3 trillion, more than the
GDP of Switzerland, Canada
and Australia combined.
(Benchmark Survey 2006)