FT Advertising

Extend your reach of the FT audience

AltFT is a powerful new proposition.
The AltFT team focus on developing product and media opportunities that increase the reach and engagement of the FT digital audience even beyond the traditional boundaries of FT.com.

AltFT evaluate new digital opportunities connected to audience targeting and advertising innovation (such as video). This, combined with the Strategic Sales Team, gives the FT the capability to handle bespoke targeting and bespoke content - a powerful market proposition.

AltFT’s launch services are:

The FT Partnership Network. 
Powered by Adify, this gives our advertisers the opportunity to reach a wider target audience within popular vertical sectors, such as small and medium sized enterprises (SME). By partnering with hand-picked, quality sites in these verticals, we can offer you increased online inventory and a one-stop shop for reaching the right audience.

• Extend your reach within your key target groups.
• Align relevant advertising within a relevant editorial environment.
• Simplify the buying process, and get full reporting transparency.
• Enjoy reduced exit CPM rates.

The FT Group Network. 
We can now track audience behaviour across all FT Group sites (such as FT.com, FT Business, MergerMarket Group, Money-Media and Executive Appointments), and re-target users when they arrive back on FT.com.

This tracking allows us to confirm the extent of a user’s interest in a topic (such as travel or private investing).  It also allows us to combine behaviour (such as readers of both Investors Chronicle and FT.com’s Your Money section) to create even more targeted and proven segments that give you maximum ROI.

To find out more, call Daniel Trevett on  +44 (0) 207 873 3136, email daniel.trevett@ft.com or visit www.ft.com/partnersites.

 

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