FT Advertising

Target your audience by what they do on FT.com. For example, if your campaign is aimed at people who are frequent business travellers, we can deliver an audience segment of users who have recently travelled between chosen destinations. We can also add users who have visited FT.com's Travel section.

This form of targeting goes beyond section and demographic targeting. It allows you to pinpoint those users whose interest in a particular subject is more specifically qualified by how often they focus on it.

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Section Targeting
By Demographic
Advertising positions
Multimedia
Strategic Publishing
Advertorial
Alt FT