FT Advertising

Strategic Publishing

As the fight for market share grows fiercer, it’s more important than ever to stand out from the crowd. The FT’s marketing opportunities extend well beyond advertising. Allowing you to harness our experience and capitalise on our brand, they give you creative, high-impact ways to reach our premium audience and get the best possible results.

Co-branded titles
Tailor your message and target your market with a co-branded publication. With the option of multiple formats – magazines, tabloids and microsites – it can play a strategic role in your campaign that will boost its effectiveness. 

Your brand will benefit from the high quality of our content, which comes from influential external commentators (recently, Jeffrey Sachs and Tony Blair) and internal commentators such as Martin Wolf.

You can work with our editorial team to develop a theme or align your company with an existing series. The rewards can be impressive – read this case study. And to see integrated co-branding in action, visit www.ft.com/managingdownturn.

For an example, click here

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"The FT has pioneered creative
media thinking and innovative
cross-platform selling."
Claire Beale, Editor of Campaign, June 2009