FT Advertising

Meet The Worlds Most Elusive Breeds
[Toppus Doggem]
As one of the most powerful and influential breeds on the planet, when Opinion Leaders say 'jump', the rest of the global business breeds do just that. Highly intelligent and extremely elusive, their flock ranges from studious think tank members to Presidents of the free world.
![]() |
As they spearhead global change, Opinion Leaders have grown thick skins to deal with any political climate they find themselves in. With their decisions affecting the world's economy, they spend the vast majority of their time in the public spotlight, which makes them incredibly hard to reach. |
| |
![]() |
|

Natural habitat
To spot large colonies of Opinion Leaders, look
for them roosting on red leather sofas inside
government buildings. Commonly perched on
a variety of committees, sub-committees and
boards, they expend a lot of energy trying to
make the world a better place for other
breeds to live in.
When they temporarily release their
tight grip on the beast that is world politics,
Opinion Leaders like to flock to quiet
restaurants. This
pastime means that
the majority of them
will spend vast sums
to satisfy their
appetite for good
food and wine.
Feed
Known to many as media
sponges, this breed relentlessly
feeds on news updates and
event analysis. However, due to
their time-poor nature, they rely
on a close relationship with
species of researchers.
Regurgitating any relevant
news, researchers will help add
to anything that the Opinion
Leader may have missed when
feeding on the FT and FT.com
earlier.

| Migration | |
![]() |
Its impressive public status means that tight security can restrict the movements of this breed. Confined to the back seats of chauffeurdriven cars and chartered jets, the more influential of this breed will migrate eight times a year for international business and around four times for more domestic matters. Rare though it may be, Opinion Leaders do find time to take a break from cradling the economic and social policies of the world, flying on holiday around eight times a year with time equally split between their native country and more exotic destinations. |
| Distinguishing characteristics | |
![]() |
Well-groomed, with immaculate features, you'll frequently find Opinion Leaders poised behind a lectern, ready to dispense their wisdom to an eagerly awaiting audience. Made wealthy through shrewdly placed investments and of course the public purse, they adorn themselves with a smart but understated look, which on closer inspection will turn out to be a very expensive, tailored outfit. As well as being wrapped in custom-made plumage, Opinion Leaders will often find themselves wrapped in red tape. While invisible to the naked eye, its effects are devastating for this breed, restricting its movement both mentally and physically. |






