EUROLEADER ADVERTISING PACKAGE
The Euroleader package offers incentives in Pearsons' four European newspapers.
Euroleader
Applicable to newspaper campaigns (not Special Reports).
Discount for running advertising in two or more the following titles:
Financial Times
Les Echos
FT Deutschland
Expansión		 5%
10%
10%
10%
Eurolux
Applicable to luxury magazine campaigns.
Discount for running advertising in two or more of the following titles:
How To Spend It
Série Limitée (Les Echos)
Fuera de Serie (Expansión)
FT Deutschland HTSI
Kak Potratit (Vedomosti)		 5%
10%
10%
10%
10%
Euroweb
Applicable to online campaigns.
Discount for running advertising on two or more of the following websites:
FT.com
LesEchos.fr
Expansióndirecto.es
FTD.de		 5%
10%
10%
10%
(Spend must exceed £2,500 on each property)
Each extra title added
Discounts as per above.
Packages are also available between the FT, Vedomosti (Russia), South African Business Day/ Financial Mail and Business Standard (India) upon request.
Conditions
•
The Euroleader package can only apply to trade campaigns for the same product/brand in all titles.
•
To qualify for the package a similar size and volume must be taken in each applicable title and booked at the same time.
•
The Euroleader package will only be applied to transactions full ratecard and may not be used in conjunction with other negotiated offers.
•
Discounts will not be given retrospectively.
*
Expansión offers 10% discount if the campaign runs over three colour pages and 5% for under three colour pages.