Cost per Thousand Impressions (CPM)
FT.COM STANDARD SITES
Creative Type
Non standard Rich Media Formats
Large Half-Page
Standard Half-Page
Lead MPU
2nd MPU
Leaderboards
Skyscrapers
Banner
2 Ad Position Wrap
Dimensions (Pixels)
Overlays, Video Ads etc
336x850
300x600
336x280, 300x250
336x280, 300x250
728x90
160x600
468x60
Any of the above ad sizes

80
105
98
75
38
55
53
50
POA

90
116
108
83
42
60
58
55
POA
8 PRECISION TARGETING OPTIONS
Geographic
(country, region, city)
Time Zone & Time of Day
(working hours, weekends etc.)
User Demographic
(e.g. position, industry, responsibility)
Behavioural Targeting
(ad targeting based on users interests)
Contextual
(industry sector content e.g. IT, Auto, Finance)
Site Section
(e.g. homepage, markets, business)
IP Targeting
- the ability to reach specific named companies via web address
  
For further information on ad specs, please visit our online mediakit at: www.ft.com/advertising For a combination of deliverables or a sales package designed specifically to your needs, please contact an FT.com sales representative.
 
FT.COM REACH BUILDER
FT.com Homepage Ownership (e.g. all standard advertising sites on the homepage of FT.com).
Gold (Leaderboard + Half Page + 2nd MPU)
34,000
30,000
25,000
30,000
10,000
15,600
4,800
11,000
19,000
Plus (Leaderboard + Half Page)
31,000
27,000
22,000
27,000
9,000
13,000
4,300
10,000
18,000
Standard (Leaderboard + MPU)
27,000
24,000
18,000
24,000
8,000
11,500
3,800
9,000
15,000
SPONSORSHIP OPPORTUNITIES

For rates please contact your FT.com sales representative.
Microsite/Ad Feature
News by Email
Email News Alerts
Custom Publishing including podcasts, video & discussion forums
Video (pre-roll & sponsorship)
Ribbon Ad (268x60 min to 336x60max)
E-commerce Opportunities
Trading Centre
Introductory Ads
Podcasts
a
Customised opportunities can be created in partnership with sponsors on request. Sponsorship prices may vary depending on specifics of package.

FT MOBILE
Available for monthly sponsorship, please contact your FT.com sales representative for details.
m.ft.com
Java News Application - FT Mobile
FTChinese.com
Standard Rates (CPM)
Creative Type

Homepage
Banner
Top Right
Skyscraper
2nd Right
Skyscraper
Left Skyscraper
Leaderboard
MPU Box
Top Right
Corner Button
Left Button
Under Article
Banner
Dimensions
(pixels


468x60

160x600

160x600

120x600
728x90
300x250
160x90

120x90
468x60
Run
of
Site



23

15

15
20
20
15

9
15
Addit.
Targets


25

25

17

17
22
22
17

10
17

Bundled Packages FT.com/FTChinese.com
Asia Pacific Package: Add FTChinese.com to an Asia Pacific FT.com campaign & receive 5% bonus impressions.*
Worldwide Package: Add FTChinese.com to a Worldwide FT.com campaign & receive 10% bonus impressions.*
* Run of Site impressions, targeting package-dependent, advertiser may not specify when or where these will run.