FT Advertising

Creative

You need to fine-tune your media planning for maximum impact, and scrutinize your results for maximum ROI. So call on our expert research department and uncover your brand's performance.

Syndicated Surveys
We have access to over 15 Syndicated Surveys from around the world, allowing you to measure the size, composition and penetration of their target audience in the FT and for your planned schedule.

Campaign Feedback Studies
FT Advertiser Campaign Tracker (FT ACT) studies are run monthly, giving you a quick snapshot of added value for your campaign. Going beyond tracking ad recall, FT ACT also evaluates both advertising and brand perceptions.

Bespoke Advertiser Studies
Advertisers can partner with FT Research to develop a detailed and targeted campaign evaluation study for their brand. This will look at a wide range of brand metrics customised to the brand and standard questions to benchmark against competitors. The study also allows you to measure and evaluate the impact of a multi-platform campaign on your brand.

Global Impact Studies (GIST)
GISTs are detailed industry studies across a wide range of sectors (Motors, Banking, Energy, Recruitment, Personal Finance, Luxury Watches, Technology, Travel, Professional Services). Focusing on key market issues and current perceptions within the market, the surveys track multiple brands within each industry sector and enable a brand to be benchmarked against competitors using various brand metrics.

Armed with these insights, you gain audience understanding and market insight that helps you plan far more effectively.