FT Advertising

The following charts show the relative size of the most commonly requested space sizes and special positionsavailable in the newspaper. However, many other sizes and shapes are available on request - visitwww.ft.com/techspecs for details.

The grid shows the standard 8 column format of the newspaper. This applies to all advertising with the exception ofExecutive Appointments (which uses a 10 column format) and some special positions. Space sizes are described bytheir number of units in height across the number of column widths.

All sizes, except for Executive Appointments, fit into the 8 column grid.

The Financial Times employs a standard measurement of advertising space called the Single Column Unit (SCU). Each broadsheet page is divided into 8 columns across the page and 56 rows down the page. Tabloid pages are divided into 6 columns across the page and 34 rows down the page. A Single Column Unit (SCU) is defined as an area one column wide and one row deep on a broadsheet, tabloid or magazine page. Because the Financial Times is produced at multiple print sites worldwide, each of which has a different specification, the actual physical dimensions of an SCU will vary across each of the FT's editions. However, an SCU will always cover the same percentage of the total printed page area in any edition. With regard to creative, advertisers are required to submit copy to physical dimensions based on our standard page size (a standard page is 560mm x 345mm for broadsheet, 340mm x262mm for tabloid). Guidelines for these dimensions can be found on the previous page. Depending on the editions booked,copy will not always be reproduced to the same dimensions as the material submitted. However, it will always occupy the same proportion of the printed page in each edition. FT will not therefore consider claims for compensation on the basis that a printed advertisement is not the same as a quoted copy size.(Data accurate as of January 2010).

Display positions also fit into an 8 column grid.